By: Hansen Naidoo
The controversial crypto currency Bitcoin climbed past $14 000 today. Bitcoin started 2017 at a price of less than $1000 and has seen exponential growth over this year with Bitcoin taking up lots of media attention over the year.
The real buzz around Bitcoin is actually the blockchain technology it created. Many industries have already started creating their own blockchain technologies. The media and advertising industry is busy developing blockchain technology to use for buying and selling advertising inventory to try and bring in more transparency and accountability to digital advertising.