CRUZE CHANNEL
THE CRAFTSMAN REVOLUTION
LEXUS HAS PUT MORE FOCUS INTO CRAFTSMANSHIP AND DESIGN, AND IS NOW CHANGING THE LUXURY INDUSTRY.
Lexus LS 500
Luxury is about beauty, quality and status. The designers and engineers at Lexus took a different direction when imagining the all new LS 500. They stopped trying to compete with its usual rivals, but instead decided to take its own fresh approach t0 luxury. There is no lying when we say that suv's have been decreasing the demand for luxury sedans, so Lexus wanted to create an exquisite luxury sedan that would not only entice current LS500 owners, but new ones as well. The all new LS500 is simply magical,
The design language is more Japanese than ever, with keen inspiration coming from samurai sword design and making. This LS was previously a rival to the Mercedes S-class and the BMW 7 series, but the all new LS looks like and is crafted to be a class above its price point, it seems more of a rival to Bentley and Maserati. The new car has already won many design awards around the world, and is going to win the hearts of many luxury aficionados. You would feel more than comfortable driving this car around Malibu or Durban and know that not other people would be driving this car around town.
The new LS features some impressive never seen before luxury art pieces in its interior. The most striking piece is the glass art design signature feature on the interior doors.
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2019 LEXUS ES
New luxury
Lexus is taking a bold new move with its recently revealed ES mid sized sedan. It has taken the design language from its flagship LS500 luxury sedan given the all new 2019 ES a sharper more seductive body. The ES is a unique offering in the market. It is sized to compete with the Mercedes E-class and BMW 5-series but is priced to compete with their smaller siblings, the Mercedes C-class and the BMW 3-series. The new ES will remain front wheel drive, another unique position in this market as most of its core rivals are rear or all wheel drive. It brings Lexus fine craftsmanship and design to shake up a market that seems to be loosing demand for suv's.
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