Featuring all new dynamics for the suv segment, the all new Urus ushers in an all new era at the Italian luxury super car maker. The suv space has seen many brands bring in their own identities to the ever growing segment, with the likes of sister brand Bentley taking the suv segment to all new levels of luxury, the VW group sister company Lamborghini takes the suv to all new levels of super sports performance.
The Urus design language is typical Lamborghini, it takes some getting used to though. Just like it was different to see the first Porsche suv, you will get the same feeling the first time you see the Urus in real life. This is actually good for the Lamborghini brand and the suv segment in general. Driving it along the Italian roads was a very high status moment, everybody just stops and takes out their iPhone X's and start snapping away. Driving the bright red Urus along the Italian city makes for high emotions, emotions that only a Lamborghini can create. This is the first time that a V8 engine as with turbo's are fitted to a Lamborghini, but we feel that this was the right choice, you will see performance hybrids from Porsche's system later on.
The interior is typical Lamborghini with a touch of Audi and Porsche, Having a Lamborghini feature technology from Audi and Porsche is a very good thing. It would be impossible for a small boutique brand like Lamborghini to make investment for new generation technology and even the suv platform on its own, so having the larger companies basically rack Lamborghini with the engineering and technology is a very good thing for the company and customers. The design language of the interior follows the same sense of performance seduction as the exterior. Featuring two beautiful responsive touch screens on the center console, it brings this Lamborghini to life with the latest and best technology that you would find on a car today. With Bentley taking the all out elite luxury direction, Lamborghini goes all out performance sports luxury with its interior. The Urus is an achievement for both Lamborghini and VW group, and is a highly desirable luxury product which you simply must add to your collection.
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