When Sir Martin Sorrell the CEO of the worlds largest advertising group WPP speaks at a conference, he says that the company that keeps most of the worlds CEO up at night is Amazon. Most investor predict that Amazon will become the worlds first trillion dollar company. Over the last few years we have been able to see Founder and CEO's vision of the long term come to life. The future tech battle will not be Google and Apple, but Amazon and Google. Amazon recently started pushing into Google's search and advertising revenue domains with its own debut offerings to marketers. Amazons advertising and search offerings are still new, but they will be a major problem for Google in the coming years. Sir Martin Sorrell has been calling for a third force in digital advertising to challenge Facebook and Google, Amazon now seems to be that third force.
The recent technology device innovation did not come from Apple as usually expected, it came from Amazon wit its Alexa speaker. The real problem is that as Ai advances search moves from typing to voice, and this is the soft spot for Google. Amazon allows customers to order products over the Alexa speaker, it also has product recommendations via its assistant. Amazon promotes its own private label products over branded products over voice. It is able to offer customers lower prices and price out brands by offering discounts.
APPLES NEXT DECADE
TEN YEARS AFTER STEVE JOBS INTRODUCED THE ORIGINAL IPHONE, TIM COOK INTRODUCED IPHONE X
Ten years ago Steve Jobs took the stage to deliver the best product presentation in history, the introduction of the APPLE iPhone. Little did we now how this device would revolutionise the planet for the better.
Apple used its launch to showcase its all new campus and the product launch happened in the all new Steve Jobs theatre. Wall street had been waiting in anticipation as much as apple brand followers to see what demand for apples all important iPhone. As expected the iPhone came in three different versions and the pricing was also a surprise. The lower end iPhones drop in price but the new flagship iPhone now starts at $999. The iPhone X now seems more like a luxury good than just a phone.
Most of apples suppliers stock prices rose after the event signalling strong outlook for the new iPhones throughout the world. What is also significant for apple is its push into augmented reality. The next decade will be built on AI and augmented reality. The companies all new chip makes all of the new magic happen for the iPhone with many new advanced features being brought to life because of it. What wall street is anticipating most is the next wave of iPhone upgrade cycles which would bring in billions of profits over the next few quarters.
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